
With an estimated net worth of US$4.2 billion (according to Forbes 2011), Mr. Branson definitely knows something about successful businesses … I love how his “rules” are conceptually so simple …
1. If you don’t enjoy it, don’t do it. You must love what you do.
2. Be innovative: Create something different that will stand out.
3. Your employees are your best asset. Happy employees make for happy customers.
4. Lead by listening: Get feedback from your staff and customers on a regular basis.
5. Be visible: Market the company and its offers by putting yourself or a senior person in front of the cameras.

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